For those that missed the hoopla, Bruce Springsteen played the half-time show during the Superbowl. Due to the positive reviews that everyone had for the 12 minute show, when tickets went on sale for his new tour, tickets sold out in minutes…or did they? Many potential ticket buyers were told as they were trying to buy tickets that there were no tickets available through TicketMaster, but if you went over to TicketsNow.com you could buy tickets. What the people discovered there was that the price of the tickets were for a whole heck of a lot more than the face value of the ticket.
In the aftermath it was discovered that a whole bunch of tickets were sold to ticket brokers (most likely before they went on sale to the general public) so they could sell them on TicketsNow.com for way over ticket price. Just in case you didn’t know, TicketsNow.com is a subsidiary of TicketMaster (So basically TicketsNow is the legal scalping site for TicketMaster). 1000s of complaints were made from people who either couldn’t get tickets or were fooled into purchasing tickets way above the ticket price thinking that was the price that TicketMaster was offering them at. And thats when the politicians got involved. Most of the time I believe the politicians just need to stay out of the way, but this time it might be a good thing since now is the time that TicketMaster wants to play nice so their proposed merger with Live Nation would get approved.
So to make up with the public, what does TicketMaster do? Well they offer a sweepstakes to the people that were screwed over, and allow them not to win tickets, but have the ability TO PURCHASE their tickets at face value, plus all the fees that go along with it. And that is not to say they are going to offer this to everyone, but one lucky winner will have the privilege of paying up to 30% extra in service charges, facility charges, processing charges, and convenience charges.
People have been complaining of the monopoly that TicketMaster has had ever since I was a kid. Live Nation was supposed to be a breath of fresh air, but they turned out to be about the same, and now to survive they are looking to merge with Ticketmaster, creating once again a monopoly that the government doesn’t seem to have a problem with. I hope that the FTC and congress shoots down the proposed merger of these two companies in hopes that one day will wont be stuck paying 60 bucks for a 30 dollar ticket.
UPDATE - Well it seems that my info was slightly off on what TicketMaster will be doing to make right with the customers. Here is what TicketMaster has agreed to do according to The Consumerist:
- No more linking to TicketsNow directly from a Ticketmaster transaction screen.
- Ticketmaster will pay New Jersey $350,000 to cover the cost of the investigation (this is where the bulk of the complaints came in since the tour starts in NJ).
- Ticketmaster will stop an advertising agreement with Google which redirected Ticketmaster searches to the TicketsNow website.
- Ticketmaster will hold a lottery to sell 2,000 Springsteen tickets at face value (plus fees) to customers who complained about the botched sales. Another 1,000 customers who don’t win the lottery will be given $100 gift certificates and an opportunity to purchase tickets to an upcoming NJ Springsteen concert.
Does that make it all better? I’ll let you be the judge.


