All the details have not been released but Microsoft’s on again off again love affair with Yahoo is now on again, but this time it looks for real. A big stock swap does not appear to be in the works, it seems that the deal mostly involves sharing technology and profits from the search business. Microsoft will provide the search engine for both Yahoo and their upstart search site Bing, and Yahoo will provide their ad driving system, and ad sales force for both the sites. They hope to reduce overall costs by sharing their technology, and be able to increase their overall share of the search business against Google. Between both Bing and Yahoo they only make up close to 30 percent of the search business. The deal still has to pass the government’s OK, which they expect to happen by the fall.
My personal opinion is that it won’t really make a difference. I use Google not because I think it’s really any better than any other site, but because it’s habit for me to just “google it”. I don’t know if there is something they could provide that would make me switch, but I guess time will tell.
If you would like to read more details on the deal, click the link below: